Services / Social media advertising
Present where it counts,
not everywhere.
You don't need to be on every platform — you need to be where your customers are, with a clear message and ads that bring people, not just impressions. I pick the channels that are worth it and make them work together.
I cover
- Platforms
- Only the ones that count
- Ads
- Paid, targeted
- Message
- The same everywhere
From me
Everyone believes they have to be everywhere: Facebook, Instagram, TikTok, LinkedIn, YouTube. So you end up posting for the sake of posting on five platforms, badly on all five, and wondering why nothing comes of it.
The truth is simple: your customers sit on one or two platforms, not on all of them. That is where the money and the energy are worth spending. I pick the places where you have something to win, leave the rest alone, and make those channels bring people instead of numbers to brag about.
Why it matters
Why “let's be on every platform” costs you
You spread yourself thin for nothing
Every platform wants a different kind of content, a different rhythm, a different audience. Try to cover them all at once and you do all of them badly. Two channels taken seriously beat five ticked off a list.
Every platform sells differently
What works on TikTok dies on LinkedIn. Different audience, different format, different intent. The same ad pasted everywhere looks exactly like what it is — the convenient option, with no thinking behind it.
Without paid, you're talking to an empty room
Organic reach is close to dead. With no ad budget behind it, you are posting for a handful of followers and for the algorithm. Paid advertising is what carries your message to people who have never heard of you.
What I do
What I cover, piece by piece
From picking the platforms to the ads that bring people. Here is each piece.
I look at where your customers are and where it makes sense to put money. No “let's do TikTok as well” if your audience isn't sitting there.
Ads on Meta, TikTok, LinkedIn or YouTube — wherever it counts in your case. Targeted at people, not at empty impressions.
One message that holds together, adapted to each platform. Not the same post pasted everywhere, but the version that works there.
You come back in front of the people who have already seen you, whichever platform they were on. The cheapest people to convince are the ones who already know you.
I measure what brings results, not just likes. Reports in plain language, so you know where the money is going.
I move budget onto what works, cut what doesn't, refresh the creative. Constantly, not once at launch.
How I work
From “let's post and see” to a plan that brings people
- 01
Analysis
I work out what you sell and who your customers are. That is what decides which platforms make sense, not the other way round.
- 02
Strategy
I pick the channels, the message and the kind of campaigns. A clear plan, not “let's post and see”.
- 03
Creative
I prepare the ads cut for each platform: copy, visual, format. A few variants to test.
- 04
Launch
We start the campaigns under control and test what catches. I let the data decide, not the assumptions.
- 05
Optimisation
I watch it, cut what burns money, scale what works. Constant refining, on every channel.
Quote
Want a presence that brings customers? Answer a few questions
A few clicks and I come back with a quote for promoting you on social media.
What kind of site is it?
Next
Read about it, or see where it was done
The articles explain the subject properly, and the projects show the numbers measured after the work.
Questions