Services / SEO content
Your site,
found for what your customers search.
I write on the subjects your customers are searching for and structure every page so Google moves it up and AI assistants can quote it. No “number one on Google” promises — real content, on the searches that bring people in.
I work on
- Topics
- what your customers search
- Articles
- written to rank
- On-page
- titles, meta, structure
From me
“I KNOW EXACTLY WHAT I WANT!” Fine. And it usually sounds like this: not much text, nobody reads it anyway, lots of photos, as airy as possible. Right, we do it your way.
A month goes by, then two, then three. And back he comes: “the site isn’t built right, why isn’t it selling, it makes the goods look bad!”
Here is the whole joke. On your site, even if people don’t sit and read it, the search engines and the AI do read it. And they don’t see what you see. You see photos and white space; they read code and text. When nothing says plainly what you sell, they draw the simple conclusion: there isn’t enough here. And they leave.
They leave for the competitor who did his homework: proper keyword research and somebody who did his SEO the way it should be done. His page says clearly what he offers, so his page comes out in front. Yours stays good-looking and nothing else.
So you keep the good-looking site and the competition keeps the one that sells. I’m sure that makes everybody happy.
Why it matters
Content isn't filler, it's what sells you
The people looking for you can find you
Google and AI work out what you offer from the text and nothing else. If you install air conditioning in Manchester and the page never says “air conditioning installation Manchester” anywhere, you don't come up when somebody searches exactly that. Photos can't be searched. Words can.
That's why the first step is serious keyword research: what people search for, and in which words. Then those words go exactly where they count — in the title, in the headings and in the text, where Google looks first.
Written in the customer's words
Nobody searches for “invoicing platform”. They search for “how do I write an invoice for my business”. Those are two different searches. If your text answers the question he actually asked, in his words, he picks you instead of the one who only talks about himself.
And the layout counts. One clear H1, H2s and H3s that split the page along real questions, short paragraphs that give the answer fast. That's how a person reads it easily, and it's how Google reads it too — off the structure, not off guesswork.
How an invoice should look
An invoice needs a few clear details about the company and the client.
Now AI reads you as well
Your customer increasingly asks ChatGPT “who would you recommend for this?” instead of asking Google. And AI answers out of the sites that explain clearly what they do. If yours says next to nothing, there is no way for you to be on that list.
AI prefers clear, structured text with answers to the point, not empty pages with one big photo. I can't guarantee it recommends you — nobody controls that. But without good content, properly put together, you aren't even in the running.
What I write
From keywords to pages that rank
Every area below is part of the service. I take them one at a time, and I don't skip the research.
I find out what your customers search for, in which words, and with what intent behind it.
We settle which pages and articles get written, on which subjects, and in what order.
Text written for search intent, natural, not stuffed with keywords.
A clear H1, H2s and H3s on real questions, short paragraphs that are easy to scan.
Title and meta description written to get picked in Google, plus internal links.
I take the pages you already have and bring them up to date, so you don't write them again.
Results
Traffic that grows, ads that shrink
Ads cost you month after month, and more each time. Organic content adds up and, given time, works for you.
All three of those are connected, if your SEO is good.
Ads: you pay for as long as they run
Ads on Google and Meta bring traffic only while you keep paying, and the cost climbs as more people fight over the same words. The second you stop the budget, the traffic stops with it.
Organic: it adds up and it stays
Content that ranks organically works the other way round. A good page climbs the natural positions in Google, where the click costs you nothing, and brings people in months or years after you published it. Every new article adds to the old ones, so the results grow over time.
Put simply: good SEO moves your money out of rent paid to ads and into an asset that stays yours. It isn’t instant and I’m not promising you figures to the millimetre, but the direction is clear and it lasts.
Also from me
And a warning, from experience. Be a few days late with a payment and let the campaigns stop. Then watch the fun: the Ads account goes straight into the ground. And unless you pour money into it like a desperate man, you don’t get it out of that hole again.
Paid ads climb only for as long as you feed them, and they stop the moment you do. That machine hoovers up money on a conveyor belt and asks you for more, always more.
Maybe now, with AI, something changes about Google. Or maybe it just finds an even better way to talk you into giving it more money. I wonder how it will talk you into it.
(I stand behind what I say, even if for some people it’s just a “myth”.)
How I work
Four steps, from research to organic traffic that grows and pays for itself
- 01
Audit & keyword research
I start from what your customers search for and from what you already have on the site, so we know which words and subjects are worth going after.
- 02
Content plan
We settle the pages and the articles, on which keywords, grouped by subject, and in what order they get written.
- 03
Writing & on-page
I write for search intent, with a clear structure (H1, H2, H3) and the on-page sorted: titles, meta, internal links.
- 04
Publishing & monitoring
I publish, watch the positions and the traffic, and come back with adjustments. SEO isn't a one-off, it's growth over time.
Quote
Want a price estimate? Answer a few questions
A few clicks and I come back with a quote for your site's content.
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