Blog
Ideas about the web, in plain words
Development, SEO, performance, security and automation — practical pieces that explain what matters and how to apply it.
I scanned 154 company websites. 109 had technical defects
I wrote a scanner and pointed it at 154 sites across twelve trades, picked deliberately from pages 4-6 of Google. Here's the full table, the three defects that cost money right now, and the part nobody publishes: twice my own tool handed me false numbers, and one of them was inflated six times over.
- #technical seo
- #website audit
- #measured data
Where to start a web project, when everything looks urgent
Three things feel urgent at once: the site, being found on Google, and the ads. The order you do them in decides what the whole project costs you. Here is the criterion I use, with figures measured on live sites and the mistake I see most often.
- #web project priorities
- #website launch order
- #audit before ads
How fast does your website actually need to be
I measured three sites built in different ways and put the numbers side by side. The difference isn't tenths of a second, it's three and a half times. Plus the thresholds Google uses and why your score doesn't move the moment you fix something.
- #speed
- #core web vitals
- #wordpress
WordPress or Next.js for your company website
I build on both, so I have no reason to pull you one way. The criterion that settles it, measured speed figures, where security problems actually come from, and the third option almost nobody mentions.
- #wordpress
- #nextjs
- #website design
Structured data: telling Google what you sell
Google reads your page, but it guesses at it. Structured data turns the guess into a certainty. Here's what Google still shows in 2026, what it quietly dropped in 2023 and how to check your own markup.
- #technical seo
- #structured data
- #schema.org