Blog
Ideas about the web, in plain words
Development, SEO, performance, security and automation — practical pieces that explain what matters and how to apply it.
How fast does your website actually need to be
I measured three sites built in different ways and put the numbers side by side. The difference isn't tenths of a second, it's three and a half times. Plus the thresholds Google uses and why your score doesn't move the moment you fix something.
- #speed
- #core web vitals
- #wordpress
WordPress or Next.js for your company website
I build on both, so I have no reason to pull you one way. The criterion that settles it, measured speed figures, where security problems actually come from, and the third option almost nobody mentions.
- #wordpress
- #nextjs
- #website design
Structured data: telling Google what you sell
Google reads your page, but it guesses at it. Structured data turns the guess into a certainty. Here's what Google still shows in 2026, what it quietly dropped in 2023 and how to check your own markup.
- #technical seo
- #structured data
- #schema.org