Services / Facebook & Instagram Ads
Ads that sell,
on Facebook and Instagram.
I build and run Facebook and Instagram campaigns that reach the right people, with ads that stop the scroll and tracking that shows you what actually brings sales. Not “let's boost a post” and hope.
I cover
- Targeting
- The people who buy
- Creative
- Stops the scroll
- Retargeting
- Back in front of them
From me
I keep seeing the same two extremes. Either someone boosts a photo and wonders why nothing sells, or money gets poured into a chaotic account where nobody knows what works. On Facebook and Instagram, money burns nicely and fast if you aren't paying attention.
I'm not selling you likes. It doesn't matter how many hearts you collect — it matters how many people reach you with money in hand. I put the campaign in front of the right audience, with creative that stops the thumb and tracking that tells you plainly what brings sales.
Why it matters
Why “a boost” is not a strategy
You reach the wrong people
Without deliberate targeting, the ad lands in front of people who don't care. You pay for impressions and wonder why nobody calls. On Meta, the audience is half the battle.
The creative makes it or breaks it
People scroll without thinking. If the ad doesn't stop them in the first second, it doesn't matter how much budget you put behind it — it goes straight past them. The message and the image matter more than the sum.
With no tracking, you're throwing money away
If you don't measure what happens after the click, you don't know which ad sells and which one only spends. With cookie blocking, badly set up tracking leaves you blind exactly where you need to see.
What I do
What I cover, piece by piece
Everything to do with your ads on Facebook and Instagram, from strategy to optimisation.
Who we're selling to, with what message, to which audience. Interests, lookalike audiences and retargeting — built on who buys, not on who likes.
Copy and visuals that stop the scroll: statics, carousels, short video. Cut for feed, Stories and Reels, not one thing for all of them.
Audiences by stage: who is discovering you now, who already knows you, who is ready to buy. A different message for each step.
Back in front of the people who saw your page, your products or your ad and didn't buy. This is usually where the cheapest sales close.
Meta Pixel and Conversions API set up properly, so we measure sales even with cookie blocking. Without that, you're optimising blind.
I watch it, I stop what burns money, I scale what produces. I raise the budget carefully, so I don't break what already works.
How I work
From budget thrown away to ads that sell
- 01
Analysis
What you sell, who buys it and what you've already tried. I look at what your competitors are doing and where there is room for you.
- 02
Audiences
I build the audiences: cold, warm, lookalike, retargeting. Each one with its own job in the funnel.
- 03
Creative
We get the ads that stop the scroll ready: messages, visuals, variants to test. I don't bet everything on one.
- 04
Launch & test
We start in a controlled way and test several variants. I let the data tell me what lands, not an opinion.
- 05
Optimisation
I cut what doesn't work, scale what sells, refresh the creative before the audience tires of it. Constantly, not once.
Quote
Want ads that sell? Answer a few questions
A few clicks and I come back with a quote for your Facebook and Instagram campaigns.
What kind of site is it?
Next
Read about it, or see where it was done
The articles explain the subject properly, and the projects show the numbers measured after the work.
Questions