Services / Google Analytics & tracking
Data you can
actually use.
I set up Google Analytics 4 and your tracking end to end: events, conversions, traffic sources, the lot. So you know in black and white what brings customers and what only burns budget, instead of staring at charts nobody can read.
I cover
- GA4
- Set up from scratch
- Tag Manager
- Clean, controlled
- Conversions
- What brings money
From me
Almost everyone has “Google Analytics installed”. Few know what it is telling them. Most of the time it went in badly — no conversions, no events — a visit counter that tells you nothing useful. Plenty of traffic, no idea where the money comes from.
Tracking is the foundation. Without it, every marketing decision is guesswork: you don't know which ad sells, which page loses customers, which channel deserves budget. I set it up properly, once, so from there on you decide on data instead of instinct.
Why it matters
Why “I have Analytics” doesn't mean you know anything
Installed is not configured
GA4 dropped in quickly counts visits and little else. With no events and no conversions set, it won't tell you what people do on your site, what they buy, or where the ones that matter come from.
With no conversions, you're blind
If you don't measure what success means for you — an order, a form, a phone call — you can't say what works. You optimise ads and SEO on instinct, which is another word for luck.
Wrong data, wrong decisions
Duplicated tracking, spam in the reports, conversions counted twice. Bad data is more dangerous than no data, because you make decisions confidently on numbers that are false.
What I do
What I cover, piece by piece
From a clean install to reports you can read. Here is each piece.
GA4 set up from scratch, or repaired: properties, data streams, the right settings. No leftovers from the old Universal Analytics.
Every tag in one place, clean and controlled. No code scattered across the site and no calling a developer every time.
We define what counts for you — an order, a form, a phone call, a product added to the cart — and measure it properly. That is how you know what brings money.
I connect Analytics to Google Ads and Meta, with UTMs and conversions, so you see exactly which channel and which ad produce.
Cookie banner and consent mode set up properly, so you measure legally and don't throw data away for nothing.
Reports and a dashboard you can read: what traffic, from where, what brings customers. Without digging through menus.
How I work
From data fit for the bin to a dashboard that helps
- 01
Audit
I look at what you have now: what is installed, what is missing, what went in wrong. Half the data is often fit for the bin.
- 02
Setup
I install GA4 and GTM clean, with no leftovers. A clear structure, so it is easy to extend later.
- 03
Conversions
We define and implement the events and conversions that count for you. This is where all the value sits.
- 04
Verification
I test every event and check the data comes in correctly and isn't duplicated. Without this, the reports lie.
- 05
Reports
I leave you a clear dashboard and show you how to read it. So the data helps you instead of scaring you.
Quote
Want data you can read? Answer a few questions
A few clicks and I come back with a quote for your analytics and tracking setup.
What kind of site is it?
Next
Read about it, or see where it was done
The articles explain the subject properly, and the projects show the numbers measured after the work.
Questions